The Blackfish Effect: SeaWorld profits drop 84%


Blackfish was released in 2013 and revealed the story of Tilikum, a performing whale that killed several people while in captivity. It exposed the reality of animals in captivity at parks such as SeaWorld and had a huge effect on the perception of Marine Parks.

Two years on - SeaWorld is struggling and has reported a 84% drop in profits! SeaWorld referred to 'brand challenges' when discussing the figures which included a huge drop in attendance rates.

The news of the drop in attendance and profits has spread across the world with publications like The Guardian and TIME discussing the Blackfish effect.

In the news:

SeaWorld sees profits plunge 84% as customers desert controversial park - The Guardian

Seaworld’s Profits Drop 84% After Blackfish Documentary - TIME

 

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